We’ve spent a lot of time over the years working with companies to select new technology. We’ve seen the good, the bad and the ugly. Many mistakes could have been avoided if the right technology selection framework was employed at the start.
As we’ll discuss, there are plenty of wrong ways to select a new technology. If you go down any of these paths, you are setting yourself up for pain. This includes wasted time, increased costs, frustrated employees, and potentially a solution that meets few of your requirements. But, if you follow our six-point framework for technology selection, you should come out at the end with the right technology every time.
The wrong way to choose a technology
There are several approaches companies take to select a new technology. Somesay they have a need, document a few simple requirements and look for a product to solve it. Many skip to the middle or end of the selection process, where they start looking at a few product demos and then make a decision.
These approaches result in one major challenge – they lack context for what is being evaluated against.
Context is critical. Without it, you will have unfulfilled or missed expectations. We have worked with companies that chose to go live with solutions but didn’t do their homework —and suffered the consequences:
- “We thought we could replace other enterprise platforms but didn’t realize that the new tool was missing such-and-such critical capabilities.”
- “We discovered after signing the contract that the solution doesn’t work in such-and-such country, which represents half of our business.”
- “We didn’t consider the such-and-such process. We weren’t able to support those transactions when we went live on the new solution.”
In the end, you can’t perform the functions you should be able to. Then, you find yourself scrambling to come up with workarounds to address the shortcomings.
At a minimum, you run the risk of exposing yourself by not thoroughly evaluating solutions against a clearly defined feature list. A prime example is introducing bleeding edge technology that is not even fully understood by the organization and will likely have unknown implications. .
What is technology selection?
Simply put, technology selection is the evaluation process you go through when making technology decisions at the early stage of a project. These decisions can have an outsized impact on the viability and profitability of the project once it goes live.
We emphasize the need to go through a solution evaluation process that starts with requirements definition to help get the company on the same page. It forces the evaluation team to make decisions and trade-offs consciously, and it mitigates, if not eliminates, the finger-pointing when things go wrong.
There’s only one right way to select new technology: have a business-driven, objective and methodical framework that defines how you will evaluate potential solutions.
How to choose the right technology for your business
Here’s our recommended technology evaluation framework.
1. Bound the problem
The most important thing you need to do is define the scope of the process(es) you are looking at.
If you are selecting an enterprise solution, it’s easy to say everything is in scope. But you need to decompose it down into functional and process areas. For example, you can break down a marketing solution into campaign management, content marketing, website management, analytics and so on. In finance and accounting, does the solution need to include invoicing, budget forecasting, etc? With operations, does it need to include production planning, demand forecasting, inventory management, etc.?
The idea is to take a top-down approach to decompose the scope of the solution to buy, so you have a clear understanding of what is in scope versus out of scope.
2. Walk through the process
To have a clear understanding of what you need, the best way to start is to go through the way you currently perform a process. In doing so, you identify the concerns about how things are presently done, including key pain points that you believe new features, capabilities or enhancements could resolve.
Make sure that you’re willing to take a hard look at whether or not the current process is the right way to be doing things.
Also, reviewing the current process serves as the basis for enumerating some of your most critical requirements. Some companies want to focus purely on the future state, but this tends to gloss over foundational core requirements that you need to address.
A blended approach that is process-based (or workflow or use case) is the best path forward. With this approach, you profile the required processes and identify each discrete requirement needed to conduct each process, as well as map them to the predefined process hierarchy.
3. Prioritize requirements
With your processes and requirements defined, the next step of the technology selection process is to classify requirements in terms of priority (i.e., mandatory, aspirational, etc.).
At this point, the goal is to have at a minimum:
- A clear, discrete description of what it is that you’re looking for
- How it maps back to the functional hierarchy you outlined
- The prioritization of each requirement
- Mapping to the major pain points or new capabilities you identified (this will inform potential tradeoff decisions)
Our advice is to take an engineering approach to designing how the solution needs to support key processes.
It is critical that you have representation from the functional areas you are evaluating when you are defining and prioritizing requirements. You must validate what you have documented and ensure that the representatives agree.
4. Shortlist solutions
In parallel with validating solution requirements, you can start shortlisting potential solutions. In conjunction with the framework you use for outlining and documenting requirements, you must do the same in terms of how you want to evaluate solutions.
Functional fit is critical. By creating a matrix of requirements and associated priorities, you can start to assess whether a solution meets the requirements. You can also further qualify it by indicating if it meets the requirement out of the box, requires minimal configuration or customization, or does not meet the requirement. By completing these matrices, you can evaluate solution fit by functional area and priority of requirements.
But you’ll want to evaluate more than functional fit. Cost is certainly critical. Break down costs for a solution in terms of one-time cost to implement, and ongoing costs to support and maintain (net of expected benefits, of course).
Market position is also important to consider. Is the solution provider a strong player in the market? You don’t necessarily want to be the largest customer because you take a risk if that provider goes under or cannot handle supporting such a large customer. Some people look at this differently, saying that being the largest customer gives you power. However, we tend to see more problems than upside with these situations.
Implementation timelines should also be evaluated. You’ll want to assess the availability of resources, both from the solution provider as well as third-party providers that could help you implement the solution. Look at the solution provider’s customer base. Is there a demonstrated record of successful implementations for companies similar to yours in terms of size, scale and industry? Or are you an anomaly in their portfolio?
Finally, what flexibility does the provider have for installation options? Do they have a cloud solution? A hosted option? If you need an on-premise solution, do they offer that?
5. Narrow down the shortlist
When you start shortlisting solutions, you typically start with many possibilities (sometimes as many as 10-20 options). But you aren’t going to conduct full-blown pilots with this many options. You might do an initial website scan, then an initial sales demo. As you evaluate these solutions according to the requirements above, you’ll wean down that list accordingly.
When you get down to about three solutions, then you start to get into the intensive evaluation. At this point, you’ll want to see live demos specific to your environment that enable you to gauge whether or not the solution can meet your requirements.
You will give the solution providers key data, both master data and transactional data related to how you work currently and how you want to do business. You’ll want them to present their solution live, demonstrating how it works with your data. And you’ll want to do this within a short time period to give yourself the confidence this solution can actually deliver what you’re looking to do out of the box.
At this point, you’ll choose a solution, keeping a second one as a fallback in case your preferred choice doesn’t work out.
6. Governance is key
A final point key to the success of this framework is governance. Make sure you have the right governance structure in place. This includes a leader who is in charge of and accountable for the initiative. From a project management perspective, this person will ensure the right processes / artifacts are in place. This includes a project plan, budget, status reporting, issue management, risk management and so on.
You also need the proper executive sponsorship and representation from a steering committee aspect . It’s their job to provide guidance and adjudicate issues that can’t be decided between divisional peers.
The right technology selection framework
Did you notice that throughout this entire framework, which typically takes about two to three months (depending on scope), we didn’t say anything about technology? There are almost always non-technical reasons why companies choose the wrong technology.
This framework ensures that you evaluate technology for the right reasons. It will help ensure you select the right solution for your needs. Get in touch if you want to learn more about our approach for evaluating technology — we’d be happy to talk!