Executing on a New Product Strategy
A software services company made the decision to shift its product strategy to target a new market, which required new features and change in design. But after 3 months, the product and development teams could not agree on next steps to implement. Crosslake worked with team leaders to identify and clarify roles and responsibilities to eliminate the roadblocks to decision making. We also facilitated team workshops to align the teams and operationalize the new deliverables and related roles and responsibilities for execution.